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The objective of this course is to expose students to the different types of digital innovation found in the unique ecosystem of Silicon Valley. The primary focus will be on understanding how diverse companies strive to evolve profitable, sustainable business models – which are often disruptive to other parts of the economy. To this end, students will be asked to analyze the business models of each firm they visit, and provide strategic recommendations going forward. Another key focus will be on the role that design thinking plays in the success of digital organizations. Student learning will be evaluated through class participation and assignments.

FEE: The course will come with a $2500 fee that will be applied to your Spring semester tuition bill. This fee will include the following:

  • Airfare from CHO
  • Hotel in San Francisco
  • Transportation while in SF
  • 2 Meals with Alumni
  • Meeting Rooms while in San Francisco

For more information, see the 2019 visit schedule below.

More Information can also be obtained from Prof. Ryan Wright [rtw2n@virginia.edu].